Ralph Lauren has launched an AI conversational shopping assistant, Ask Ralph, in its mobile app, enhancing the shopping experience for users in the U.S. The tool, powered by Microsoft Azure OpenAI, offers personalized style inspiration, mimicking the interaction with a physical stylist. Users can input queries, such as “What should I wear to a concert?” to receive tailored outfit recommendations from the Polo Ralph Lauren collection.
Ask Ralph allows users to refine their looks and add items directly to their carts. This innovation underscores Ralph Lauren’s commitment to integrating technology in customer experiences, following its early e-commerce initiatives 25 years ago and other tech integrations like holograms. The brand aims to optimize operations through AI, improving inventory management and demand forecasting. The launch aligns Ralph Lauren with industry trends, as similar AI-driven features emerge across fashion retailers.
Source link
