Explore The Morelandos: Orlando’s Hidden Gems
Orlando, Florida, famously known for its theme parks, has more to offer than just attractions. In a groundbreaking collaboration, Visit Orlando and Razorfish utilized Google AI, specifically the Gemini and Imagen systems, to unveil “The Morelandos”—1,200 unique characters embodying the city’s diverse culture, art, dining, and natural beauty. These characters were inspired by thousands of Google reviews, enabling visitors to discover lesser-known gems. For example, characters like Splashton and Acoustica highlight local favorites, while Lookseedo showcases stunning views in ICON Park. This innovative campaign transforms character creation into a dynamic storytelling process, allowing tourists to connect emotionally with Orlando’s offerings. The Morelandos serve as authentic representatives of the city, enhancing visitor experiences through personalized guidance and interactions on platforms like Google Maps. This initiative reflects a new era of travel discovery, enriching Orlando’s narrative beyond its well-trodden parks. Visit Orlando’s ecosystem now vibrantly bridges real experiences with imaginative storytelling.
