RealPage Leverages OpenAI Technology to Introduce AI Workforce Platform for Multifamily Real Estate » Dallas Innovates

Dana Jones, CEO of RealPage since 2021, is spearheading the company’s AI innovation, recently launching its Lumina AI Workforce platform at the National Apartment Association’s Apartmentalize 2025 conference. This platform is heralded as the multifamily industry’s first agentic AI solution, integrating intelligent agents into existing property management software to enhance leasing, operations, maintenance, and resident services. RealPage’s collaboration with OpenAI allows it to leverage advanced language models and multi-agent coordination, transforming property operations and improving resident experiences. The AI system is designed to alleviate routine tasks from staff, enhancing their strategic roles and fostering better resident relationships. Despite uneven AI adoption among multifamily companies, early users have reported significant operational improvements. RealPage, backed by private equity firm Thoma Bravo, serves over 24 million rental units globally and is focused on creating a hybrid workforce model that enhances efficiency between AI and human collaboration.

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