Reddit Introduces Two AI Advertising Tools to Transform Community Marketing

At the Cannes Lions International Festival of Creativity 2025, Reddit introduced two AI-powered advertising tools, collectively named Reddit Community Intelligence, aimed at enhancing community marketing. The first tool, Reddit Insights, serves as a social listening feature, providing real-time data on prevailing topics and capturing brand conversations to help marketers gauge sentiment and discover trends. Publicis Groupe is testing this tool for clients like Hershey and Comcast. The second tool, Conversation Summary Add-ons, showcases positive user-generated content alongside advertisements, enhancing ad credibility and engagement. Reddit’s COO highlighted the importance of fostering authentic community conversations, positioning the platform as a cultural intelligence hub rather than a traditional media outlet. Following the announcement, Reddit’s stock rose by 8%, reflecting optimism in its innovative approaches. With ongoing user growth and rising visibility, particularly in the APAC region, these tools could significantly shift how brands engage with audiences on the platform.

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