Saturday, February 21, 2026

Rethink Relying on AI for Assumptions

Navigating the Assumption Landscape in AI Design

In the world of startups and product design, assumptions shape our trajectory. While AI can efficiently execute tasks, it struggles with the crucial job of discerning which assumptions are valid. Here’s why understanding this distinction is paramount:

  • Assumptions Drive Design: Every product is built on foundational beliefs, and flawed assumptions can lead you astray, no matter how polished your execution.

  • Failing Fast Isn’t Enough: Quibi, despite significant investment, collapsed due to a critical assumption failure – a cautionary tale for all innovators.

  • The Design Flywheel:

    • Assumptions → Questions → Research → Insights → Decisions
    • If starting assumptions are flawed, the entire process spirals in the wrong direction.
  • Human Judgment is Key: AI is excellent at generating possibilities but cannot determine which assumptions carry the most risk.

Designers are evolving into Assumption Guardians, focusing on strategic thinking rather than mere execution.

Don’t let flawed beliefs steer your journey! Share your thoughts and let’s discuss the role of human judgment in AI-driven design. 🚀

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