Rethinking Ethics in the AI Era: Insights from Madhusudan Kela to Rashmika Mandanna at the ET Soonicorns Summit 2025 on the Impact of Deepfakes

In India, a 2024 survey from McAfee revealed that one in four individuals encountered political deepfake content, with 38% targeted by deepfake scams. As the Indian AI startup ecosystem flourishes, the rise of generative AI also brings significant challenges related to misinformation. High-profile deepfake incidents involving celebrities like Rashmika Mandanna highlight the urgent need for ethical discussions in technology. Deepfake-related cybercrimes in India have increased by 550% since 2019, potentially costing the economy up to Rs 70,000 crore by 2025. At the upcoming ET Soonicorns Summit 2025 on August 22 in Bengaluru, a session titled ‘AI’s Ethical Crossroads’ will focus on balancing innovation and ethical responsibilities. Expert panelists, including leaders in tech, policy, and civil society, will provide critical insights on navigating the complex landscape of AI and digital misinformation. The session aims to foster responsible innovation amidst rising concerns over trust and ethical tech development in the digital age.

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