Revolutionizing Shopping: How AI Mode, Gemini, and Agentic Calls Transform Google into Your Ultimate Shopping Assistant

Google’s recent updates integrate AI into online shopping just in time for the holiday season, aiming to simplify the purchasing process. With AI Mode, shoppers can describe their needs in plain language, allowing Google to interpret requests and provide real-time product data via the Shopping Graph. For example, a search for a winter moisturizer might yield a comparison table. The Gemini app now enhances this experience by surfacing product listings, prices, and shopping options without needing to navigate to other services. Additionally, local shopping is streamlined through a “Let Google Call” feature that checks stock and prices at nearby stores, reducing time spent on hold. Shoppers can also track price drops and automate purchases using Google Pay. By centralizing product discovery, decision-making, and buying, Google aims to make shopping less of a chore while empowering customers to stay in control throughout the process.

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