At Adobe MAX 2025 in Los Angeles, Aakash Kumar, VP of User Experience at MakeMyTrip, shared insights on the company’s user-focused and business-oriented design philosophy. He highlighted the shift from traditional customer journeys to intent-driven interactions, particularly with the rise of generative AI. Emphasizing the importance of real user feedback post-launch, Aakash explained that iterative design, rooted in data and personalization, has significantly improved user experiences, such as their mobile homepage redesign.
MakeMyTrip’s long-standing partnership with Adobe has enhanced design workflows by 30-50%, ensuring ethical, market-safe solutions. Aakash believes future travel tech will embrace multimodal interfaces, blending voice, video, and visuals. While acknowledging AI’s role in increasing productivity, he argues that human designers are irreplaceable when it comes to creativity and taste. The conversation underscores the necessity of integrating user insights and innovative technology while maintaining a commitment to quality in design.
Source link
