SaaStr’s AI App of the Week: People.ai — Transforming Your Sales Activity Data into the Most Reliable Forecasting Tool

People.ai, founded in 2016 by Oleg Rogynskyy, has emerged as a leader in AI-driven data solutions for revenue teams. The company’s platform automatically captures and connects sales activity data from emails, meetings, and messages, addressing longstanding issues in B2B sales operations, where stale CRM data and ineffective forecasting are prevalent. With $197M in funding and a valuation of $1.1B, People.ai’s clientele includes major firms like IBM and Verizon. Recently, under CEO Jason Ambrose, the company has evolved from revenue intelligence to an “answer platform,” providing real-time insights to sales leaders instead of merely analytics. Leveraging nine years of proprietary data, People.ai enhances forecasting accuracy and sales strategy by linking activities to specific accounts. As proven with customers like Five9, the platform offers significant time savings and actionable insights, positioning itself as an indispensable tool for sales organizations aiming for accuracy and efficiency.

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