This holiday season, up to 60% of consumers in Houston are expected to utilize AI for shopping to find deals and gift ideas, according to McAfee. However, cybersecurity experts warn of a surge in holiday shopping scams facilitated by AI-generated fake advertisements on social media. Clicking on these ads may expose personal and credit card information to scammers. To mitigate risk, shoppers are encouraged to verify retailer websites directly and consider utilizing reputable AI platforms such as ChatGPT, Google’s Gemini, and Walmart’s Sparky for price comparisons. Additionally, secure purchasing options through these tools are emerging, including a partnership between OpenAI and Walmart’s Sparky for personalized shopping experiences. Experts recommend using a password manager for online accounts and selecting credit cards that offer purchase protection to safeguard against fraud. As AI continues to evolve in e-commerce, shoppers should remain vigilant against scams while taking advantage of convenient online tools.
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