In a surprising move before 2025, Disney entered into a controversial $1 billion deal with OpenAI, licensing over 200 Disney characters for its Sora platform and ChatGPT image generator. Reactions have been mixed, with SAG-AFTRA showing cautious openness. Union leaders Sean Astin and Duncan Crabtree-Ireland, speaking at CES, addressed potential impacts on the acting industry, especially after recent strikes aimed at protecting artists from synthetic performances. While Crabtree-Ireland lacked full details on the agreement, he noted that Disney provided assurances by excluding performer images and voices from the deal. SAG-AFTRA has made strides in raising awareness about synthetic performance, although they’ve received no notifications of AI use under their recent contract. The union plans to keep addressing AI implications in future negotiations to ensure a clear distinction between technology and human creativity. Stay updated on the latest Marvel, Star Wars, and Doctor Who news by following io9.
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