Salesforce and OpenAI have launched a groundbreaking partnership, integrating Salesforce’s Agentforce 360 platform directly into ChatGPT. This collaboration allows businesses to access CRM data, customer conversations, and Tableau visualizations within a conversational interface. Announced at Dreamforce 2025, this integration signifies a significant convergence of enterprise systems and generative AI, enhancing OpenAI’s models, like GPT-5, in business workflows.
Companies can effortlessly query sales records, analyze customer sentiment, and generate insights by typing into ChatGPT, while maintaining Salesforce’s governance through its Atlas Reasoning Engine. This partnership aims to transform daily workflows, making processes feel more seamless. Furthermore, merchants using Agentforce Commerce can directly display product listings in ChatGPT, facilitating purchases through privacy-compliant methods.
Marc Benioff emphasizes this integration as a critical step towards the “age of the Agentic Enterprise.” This initiative ultimately seeks to fuse AI capabilities into everyday business functions, streamlining productivity and enhancing customer engagement.
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