Salesforce Integrates AI Across the Board While Increasing Prices by 6% • The Register

Salesforce announced an average price increase of 6% for its Enterprise and Unlimited products, citing enhanced AI integration as the reason. This applies to Sales Cloud, Service Cloud, Field Service, and select Industry Clouds, effective August 1, while lower-tier editions remain unaffected. The company also launched two new AI-focused Agentforce SKUs—starting at $125 and $550 per user per month—designed to facilitate workflow automation through autonomous agents. These updates replace previous “Einstein” branding for Salesforce’s AI tools. Additionally, Salesforce is introducing enhanced AI features to its acquired Slack platform, raising prices for Business+ users from $12.50 to $15. Despite claiming value additions, the new pricing strategy has met with customer backlash, and internal research revealed that AI agents struggle with basic tasks, completing them accurately only 58% of the time. Salesforce’s stock saw a momentary rise following the announcements but quickly reverted, reflecting mixed market reactions.

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