Wednesday, February 11, 2026

Sam Altman and Jony Ive’s AI Gadget Faces a Surprising New Setback

Sam Altman and Jony Ive’s AI-centric hardware venture faces significant hurdles, as revealed by recent court filings and reports. Their company, originally named “io,” is now embroiled in trademark issues after OpenAI’s vice president stated they wouldn’t use that name for AI products, leading to speculation about potential rebranding. The timeline for their first hardware release has also been pushed to February 2027, raising doubts about their earlier expected unveiling. Reports indicate ongoing struggles with essential functionalities, particularly regarding voice assistant capabilities that must operate accurately and reliably. This isn’t just a technical dilemma; it reflects broader skepticism about the viability of AI gadgets, evidenced by failed products from other companies like Humane and Rabbit. Altman and Ive must address these challenges to demonstrate that AI hardware can meet market expectations, or risk falling behind in a crowded tech landscape.

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