Sunday, July 27, 2025

Samsung Aims to Enhance Phone AI Capabilities Beyond Google’s Gemini

Samsung is enhancing its Galaxy AI suite, introduced with the Galaxy S24 series, leveraging Google’s Gemini. Recently, Choi Won-Joon, president of Samsung’s mobile division, revealed to Reuters that the company is exploring alternative AI solutions to optimize user experiences. Samsung is in discussions with OpenAI and Perplexity to potentially integrate their services into the upcoming Galaxy S26 smartphones. Reports suggest that Samsung may invest in Perplexity to incorporate its app and assistant functionalities. Choi emphasized their openness to any competitive AI agents that elevate user satisfaction. Additionally, he commented on Apple’s anticipated move into the foldable smartphone market, indicating it could benefit the overall industry. Samsung is also reviewing the Snapdragon 8 Elite 2 and Exynos 2600 processors for the Galaxy S26 series, with no final decision made yet. This strategic focus on AI aims to enhance Samsung’s competitive edge in the smartphone market.

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