Samsung Engages with Perplexity to Integrate AI Search Features on Devices: Report

Samsung is in discussions with AI search startup Perplexity to preload its app and assistant on Samsung devices, potentially integrating its features with the Samsung web browser and Bixby. An official announcement is anticipated this year, with the Samsung Galaxy S26 expected to feature Perplexity as a default AI assistant option. This strategy reflects Samsung’s aim to reduce dependence on Google, following reports of Google’s financial deals with Samsung for default placement of its own AI assistant, Gemini. Additionally, Samsung and Perplexity are exploring the development of an AI-powered operating system and AI agents, with Samsung considering investment in a new funding round for Perplexity, which is seeking to raise $500 million at a $14 billion valuation. Apple has also shown interest in collaborating with Perplexity, indicating the startup’s growing significance in the tech industry.

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