Samsung is enhancing its Galaxy AI ecosystem by integrating Perplexity, a new AI agent, into its upcoming flagship smartphones. Users can access Perplexity through the ‘Hey Plex’ voice command or a side button. This integration aligns with Samsung’s research, indicating that nearly 80% of users prefer multiple AI agents for various tasks, highlighting the demand for flexibility. Unlike Apple’s singular approach with Siri or Google’s Gemini, Samsung’s multi-agent strategy allows users to select the AI that fits their needs for different functions such as Samsung Notes, Clock, Gallery, and Calendar, streamlining user experience. Won-Joon Choi, Samsung’s President, emphasized a commitment to an open AI ecosystem, enabling seamless task execution. This innovative strategy aims to reduce friction and enhance user control, positioning Samsung as a significant player in the evolving mobile AI landscape, making it clear that the smartphone wars are entering a new competitive era focused on user choice and integration.
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