Samsung Plans to Broaden Smartphone AI Horizons Beyond Google Gemini, While Apple Pursues External Technology Solutions

Samsung Electronics is actively engaging with AI companies like OpenAI and Perplexity AI to enhance artificial intelligence services in its upcoming Galaxy S26 smartphone line. The South Korean tech giant aims to diversify options for consumers, moving beyond Google’s Gemini offerings. According to Choi Won-Joon, Samsung’s mobile division president, the company is exploring partnerships with various AI providers to ensure competitive and superior user experiences. Reports indicate a potential investment in Perplexity, with plans to integrate its app and assistant functionalities. Alongside AI advancements, Samsung is considering new application processors, including Qualcomm products and its own Exynos 2600, for the Galaxy S26. Following the debut of the Exynos chipset in the Galaxy Z Flip 7, Samsung aims to reduce dependence on Qualcomm, addressing concerns regarding efficiency and thermal performance. This strategic focus on AI and processors positions Samsung to strengthen its mobile technology offerings in the competitive landscape.

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