Samsung Set to Integrate Perplexity AI Across Its Devices and Browser—Is Gemini on Its Way Out?

Samsung is reportedly in advanced talks with US startup Perplexity AI to significantly integrate its AI capabilities into future smartphones. This collaboration could lead to Perplexity’s assistant being preloaded on devices, along with investments from Samsung aimed at reducing reliance on Google’s Gemini AI, which currently powers many of its features. The partnership could enhance Samsung’s browser, Bixby virtual assistant, and potentially its operating system, with changes expected as early as this year and a broader rollout anticipated with the Galaxy S26 in 2026. The discussions began earlier in 2025, and Samsung’s investment division, Samsung NEXT, has previously backed Perplexity. Interestingly, Apple has also expressed interest in Perplexity’s technology amidst ongoing antitrust discussions with Google, potentially complicating matters for the future of AI integrations across these platforms. If finalized, this shift could redefine Samsung’s AI strategy and lead to an innovative AI ecosystem in its devices.

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