Google is enhancing its shopping experience in India with new AI-driven features aimed at simplifying product discovery and comparison. Users can now browse through products, compare features, ratings, and prices using the Gemini app and Google Search, without needing extra prompts or apps. The Gemini app allows shoppers to receive tailored suggestions, view shoppable listings, and access comparison tables seamlessly in English and Hindi, utilizing Google’s Shopping Graph for current product information. Furthermore, the AI Mode in Google Search offers organized responses that include images and comparison tables for similar products, enhancing the online shopping experience. Google’s updated Circle to Search feature, available on devices like the Pixel 10 and Samsung Galaxy S26, lets users tap on multiple objects in an image to find similar items, making it easier to replicate styles seen on social media. This initiative underscores Google’s commitment to a more intuitive shopping journey for Indian consumers.
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