Schrems’ Privacy NGO Files Complaint Against Bumble’s AI Feature

Noyb, a privacy advocacy group led by Max Schrems, has filed a complaint with Austrian authorities against dating app Bumble regarding the legality of its AI feature, “AI Icebreaker.” This feature, introduced in late 2023, allows users to generate initial messages to matches using generative AI, which relies on processing personal information from users’ public profiles, such as age and location. Noyb raises concerns about user consent, noting that while a pop-up encourages users to opt into the feature, it constitutes “fake” consent. The group is particularly troubled by Bumble’s partnership with OpenAI, as it potentially exposes users’ personal data without appropriate legal grounding under GDPR. Bumble’s privacy policy lacks clarity on data processing for the AI feature, and Noyb argues that the app’s reliance on a “legitimate interest” basis to process data is questionable. Noyb criticizes Bumble for prioritizing AI innovation over user rights.

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