Sett, an AI startup in the gaming sector, has raised $30 million in funding to enhance product development and expand its platform globally. Founded in 2022, Sett automates content creation and optimization for mobile game studios, addressing the challenges of generating marketing assets and in-game experiences efficiently. Utilizing agent-based workflows and machine learning, the platform analyzes performance data to create innovative advertising creatives and engaging gameplay elements. Sett’s technology supports iterative testing, allowing multiple variants to be deployed and adjusted in real time based on performance metrics. This helps studios replace outdated manual processes with data-informed strategies, driving better marketing outcomes. The Series B funding round, led by Greenfield Partners, brings Sett’s total capital to approximately $57 million. As it continues to innovate, Sett aims to transform the gaming landscape by delivering tools that enhance performance marketing and product management for game studios.
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