ChatGPT has introduced a new shopping feature that allows users to shop directly within the chat interface. In partnership with platforms like Etsy and Shopify, this feature, known as Instant Checkout, enables real-time product searches, price comparisons, and purchases without leaving the conversation. Currently available to U.S. users, it simplifies finding specific items, highlighting eco-friendly picks and deals. Users can browse by entering prompts like “Show me cute earrings under $50,” with ChatGPT curating options that include images, features, and prices. Instant Checkout supports single-item purchases for now, with multi-item carts expected in the future. While product data is frequently updated, users should verify details before buying. This innovative addition positions ChatGPT within the growing realm of conversational commerce, enhancing the online shopping experience. As it evolves, including potential expansions outside the U.S. and better cart features, ChatGPT could reshape e-commerce significantly.
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