Shutterstock Unveils AI-Driven Creative Tools and a Bold New Brand Identity

Shutterstock, Inc. has unveiled a bold rebrand after over two decades of supporting award-winning campaigns, positioning itself as an essential partner for brands and creatives. This strategic evolution emphasizes Shutterstock’s role in delivering scalable creative and Generative AI solutions, designed to help customers achieve impactful storytelling efficiently. New offerings include an unlimited downloads subscription aimed at individual users, the Generative AI Pro for businesses, and extensive AI data licensing for developing AI models. The company also highlights its creative production capabilities through Shutterstock Studios and the addition of GIPHY Ads, which enhance creative content distribution. The rebrand reflects Shutterstock’s commitment to innovation, trust, and high-quality content, enabling businesses to adapt and excel in a saturated market. As it prepares for a merger with Getty Images, Shutterstock aims to continue driving storytelling innovation and meeting the evolving needs of the creative and advertising industries.

Source link