Embracing the 996 Work Culture: A New Trend in U.S. Startups
The 996 work schedule—9 am to 9 pm, six days a week—originating in China is now making waves across U.S. startups, particularly in the AI sector. Here’s why this intense schedule is gaining traction:
- Rising Popularity: Many startups are screening candidates based on their willingness to work under this demanding regime.
- Cultural Shift: With references to legendary figures like Steve Jobs and Kobe Bryant, a growing subculture among Gen Z embraces relentless dedication.
- Focus on Competition: Companies embroiled in the AI race are adopting this schedule to stay ahead amid global pressures.
Key Insights:
- Founders, like Adrian Kinnersley, are surprised by the acceptance of 996.
- Rilla, an AI startup, fosters a culture tightly intertwined with the 996 model, providing meals daily to keep employees engaged.
Is this a new sense of ambition or a step backward? Share your thoughts! #WorkCulture #AI #Startups #996
