Silverpush Launches AI Tool to Enhance Brand Safety for TikTok Advertisements

Silverpush has launched Silverpush Mirrors for TikTok, an AI-driven contextual intelligence tool aimed at enhancing brand-safe TikTok advertising. This solution leverages a contextual intelligence engine to analyze TikTok video environments, facilitating targeted ad campaigns by utilizing custom brand safety filters. It offers brands 21 advanced filters, creator and video exclusion lists, and the ability to block numerous negative keywords, ensuring enhanced control over ad placements. The Silverpush Campaign Manager oversees campaign management, enabling detailed context-level insights and performance comparisons between TikTok and other platforms like YouTube and CTV. This tool addresses the challenges of executing large-scale campaigns, streamlining processes for brands and agencies, and ensuring relevancy and performance. As digital advertising moves towards greater transparency and control, Silverpush Mirrors aims to support brands in navigating the complexities of campaign management while addressing growing concerns regarding brand safety. The product launch indicates a shift toward sophisticated solutions in the advertising tech landscape.

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