The Sidekicks website revolutionizes corporate interaction by positioning AI agents front and center, shifting from traditional search methods to a more intuitive ask-and-receive model. Launched in July 2025 in collaboration with Smartclip subsidiary Realytics, Sidekicks streamlines cross-media advertising, enhances data insights, and improves performance for advertising professionals. The site features a dedicated AI agent that provides immediate, relevant answers regarding the platform and the company while showcasing Sidekicks’ core functionalities. By leveraging open-source models and proprietary infrastructure, Sidekicks has rapidly gained traction. Notably, RTL Deutschland launched a robust AI infrastructure for Sidekicks in October 2025, and in January 2026, Smartclip introduced its inaugural portfolio of AI agents. This innovative approach not only enhances user experience but also solidifies Sidekicks’ position as a leader in the advertising value chain, making it an indispensable tool for professionals seeking streamlined support.
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