Snooplay, a Noida-based toy-tech startup, has secured Rs 8 crore in its Pre-Series A1 funding round, led by Pravek Family Office and various angel investors. The startup is set to launch India’s first full-stack, AI-powered toy platform, aimed at revolutionizing toy discovery and advocating for sustainability through a toy buyback programme. Snooplay plans to develop two proprietary technology products and build a comprehensive toy intelligence database that aligns toys with developmental skills and learning goals. Founded by Aanchal Mahajan and Brij Raj Singh, the platform currently features over 35,000 toys from 600 brands, catering to parents and collectors. Its unique app enables smart toy selection and guilt-free disposal. The goal is to enhance user experience while promoting conscious consumption. By leveraging AI and user insights, Snooplay addresses the needs of modern Indian parents, creating a more meaningful and sustainable play ecosystem aimed at enriching childhood development.
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