OpenAI’s Sora app has rapidly ascended to the top of the U.S. App Store charts, achieving 164,000 installs just two days post-launch, despite being invite-only. This AI-powered video-making app combines a social feed for sharing and remixing content, outperforming competitors like ChatGPT. The app’s launch alongside the Sora 2 model likely boosted its popularity, with 56,000 downloads on its first day alone, surpassing other notable launches like Grok and Microsoft Copilot.
Unlike ChatGPT’s productivity focus, Sora appeals to users seeking a more casual, TikTok-style experience that emphasizes creative video clips. However, while the app’s content can be contentious—leading to adjustments in its content policies—its popularity suggests a strong market demand for AI-generated media. As monetization approaches, Sora may become a key component of OpenAI’s business model, indicating a transformative shift in how digital content is created and consumed.
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