OpenAI has launched Sora, a short-form video app, creating a stir as users generate AI-created clips featuring popular brands and animated characters. This surge of creative content, however, raises concerns about potential copyright infringements, with experts warning of impending lawsuits. Users can create videos by entering prompts, but the app, currently invite-only and exclusive to iOS, has already topped the Apple App Store. Videos reportedly showcase characters from “SpongeBob SquarePants,” “Rick and Morty,” and more, prompting legal scrutiny from brands worried about misrepresentation. OpenAI CEO Sam Altman acknowledged these concerns and mentioned mechanisms for addressing copyright disputes, including takedown requests. Despite provisions for rights holders to opt out, experts emphasize that inappropriate use of copyrighted characters could lead to significant legal challenges. The app represents a shift in user interaction with content, highlighting the fine line between creativity and intellectual property rights.
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