In this Artist Spotlight, I interview Matt Silverman, founder of iBelieveInSwordfish, a renowned motion design studio in the San Francisco Bay Area. With a rich background in video production, VFX, and AI integration, Matt shares insights on his innovative workflow. He began using AI tools like Midjourney and ChatGPT in 2022 for project concepting and production. His work includes impressive projects for MSC Cruises and Confluent, utilizing Gen AI for striking visuals. Matt emphasizes the transformation of motion design through AI, allowing for seamless blending of styles and efficient workflows, ultimately enhancing storytelling. He discusses software like Filmspark and Weavy, which streamline AI integration into traditional production processes. As AI technology evolves, he predicts exciting advancements in editing capabilities, urging industry professionals to adapt. For more information on Matt and his work, visit iBelieveInSwordfish.
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