On September 29, 2025, Sprinklr unveiled an innovative suite of AI-driven features during the CXUnifiers 2025 conference in Nashville, aimed at enhancing customer experience management. Key tools introduced include Sprinklr Copilot, a conversational interface allowing natural language queries, and Sprinklr AI Agents, which autonomously manage customer interactions. These solutions enhance Sprinklr’s existing product suites—Social, Marketing, Insights, and Service—streamlining multi-channel communications. Enhanced Customer Feedback Management utilizes real-time adaptive surveys linked with social media data, providing a comprehensive view of customer sentiment. With around 1,900 enterprise clients, including giants like Microsoft and Procter & Gamble, Sprinklr emphasizes its AI-native architecture as a crucial differentiator from competitors, promising rapid deployment and robust governance. This unified approach addresses operational challenges faced by marketing and service teams, ensuring seamless data integration across various customer engagement channels. Sprinklr’s advancements aim to empower brands in this evolving landscape of customer expectations and engagement.
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