Square Enix’s Bold Move Towards AI-Driven Game Development
Square Enix recently shared its quarterly financial results, revealing updates on its “Square Enix Reboots and Awakens” medium-term business plan. This ambitious three-year initiative seeks to transform the company’s game development and publishing strategies through cutting-edge technology.
Key Highlights:
- Formation of a joint research team with the Matsuo Laboratory, University of Tokyo.
- Objective to automate 70% of QA and debugging tasks by the end of 2027 using generative AI.
- Aiming for enhanced efficiency in game development processes.
While automation tools are already common in the industry, Square Enix’s goal raises significant questions about the future of its QA workforce. Layoffs have occurred following similar efficiency strategies, once again highlighting a shift towards automation and restructuring.
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