Squarespace has launched Refresh 2025, introducing innovative features and AI tools aimed at enhancing user experience for creating unique websites and boosting online business performance. Unlike other platforms that offer generic AI tools, Squarespace focuses on practical applications. Noteworthy is the Beacon AI system, which aids in generating product listings, automating marketing, and improving growth strategies. Additionally, their new AI Optimization tools enhance SEO effectiveness with features like the AIO Scanner for AI mention tracking, SEO Scanner for content audits, and AI Site Scanner for identifying website inefficiencies. The AI Product Composer and Discount Composer help streamline product listings and sales strategies. For design, the Finish Layer enhances website aesthetics, while Blueprint AI introduces a chat-based interface for creative assistance. Chief Product Officer Paul Gubbay emphasized that Refresh 2025 merges design expertise with AI to simplify business operations while maintaining brand integrity. For more, visit Squarespace.
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