Wednesday, September 24, 2025

‘Squelching Tentacles’: How AI Poses a Threat to Human Subtitle Writers in Film

Is AI Threatening the SDH Industry? A Deep Dive

The rise of artificial intelligence raises important questions about its impact on Subtitles for the Deaf and Hard of Hearing (SDH). As the demand for quality SDH content grows, the creative professionals behind this vital service face challenges as AI technology evolves.

Key Insights:

  • Underappreciated Art: “SDH is an art,” argues Max Deryagin, chair of Subtle.
  • AI Limitations: Current AI fails to match the nuanced decision-making of human subtitlers, lacking emotional context and insight.
  • Quality Concerns: Many AI-generated subtitles require extensive corrections, leading to low compensation for professionals.
  • Diverse Needs: The deaf community’s varied requirements mean subtitlers balance personal connections and clarity in every project.

As our industry rapidly evolves, the conversation around AI’s role in creative fields is crucial. Are we to let technology undervalue our craft?

🔗 Join the discussion! Share your thoughts and experiences on this pressing topic below!

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