On July 24, 2025, StackAdapt unveiled its first Snowflake Native App powered by Snowflake Cortex AI on Snowflake Marketplace, transforming data preparation for marketers. This integration allows for real-time audience segmentation directly within the platform, requiring no IT intervention, and facilitates the activation of first-party data at scale. Marketers can seamlessly convert raw data into actionable insights without moving it out of Snowflake. Key features include natural language querying for data fields, automated audience creation, and enhanced collaboration through API key access. As privacy concerns rise and third-party data accuracy declines, this app offers a pivotal solution for efficient programmatic advertising. The platform supports multiple advertising channels, including Connected TV and Digital Out-of-Home, enabling marketers to execute tailored campaigns quickly. This innovation underscores the importance of first-party data in driving successful advertising strategies in a privacy-focused era, offering a streamlined approach for better campaign optimization and performance measurement across industries.
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