StackAdapt Launches Snowflake Native App Integrated with Snowflake Cortex AI for Enhanced First-Party Data Activation and Insights in Programmatic Campaigns – Business Wire

StackAdapt has launched its Snowflake Native App, leveraging Snowflake Cortex AI to enhance first-party data activation and insights for programmatic advertising campaigns. This innovative integration empowers marketers to seamlessly access and utilize their first-party data within the Snowflake ecosystem, improving the efficiency and effectiveness of their campaigns. By harnessing advanced AI capabilities, users can derive actionable insights that optimize targeting and ad performance. This launch positions StackAdapt at the forefront of data-driven marketing, enabling businesses to unlock the full potential of their gathered data while ensuring privacy compliance. As programmatic campaigns increasingly rely on precise targeting and analytics, the Snowflake Native App stands out as a powerful tool for digital marketers aiming to maximize ROI. The collaboration signals a significant advancement in the capabilities available for marketers, allowing for a more strategic approach to effective data utilization in advertising efforts.

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