Starling Bank has launched Scam Intelligence, an innovative AI tool that helps customers identify potential purchase scams. This feature enables users to upload images of items or advertisements from online marketplaces, analyzing them for fraud signs and providing personalized guidance in seconds. Available for personal, joint, and business account holders, this marks the first AI-powered scam detection tool in a UK bank’s app. With fraud costing the UK £1.17 billion in 2024 alone, Scam Intelligence aims to combat authorized push payment (APP) fraud by alerting users to specific scam indicators and educating them on fraud prevention. Powered by Google’s Gemini models, the tool ensures privacy by requiring user opt-in and securing data within Google Cloud. Starling’s commitment to combating fraud emphasizes financial education, supporting customers in making informed decisions about their transactions. This innovative approach positions Starling Bank as a pioneer in using AI for financial protection.
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