Over the past year, online scams have dramatically evolved, particularly with generative AI tools enhancing phishing, impersonation, and financial fraud. In 2025, new social media-related threats have emerged, increasing both the volume and sophistication of scams, particularly on platforms like LinkedIn and Facebook. Experts are not immune; for instance, over 300 U.S. companies have been affected by fraudulent schemes costing $17 million. Research shows fake social media profiles are primary causes of security breaches, posing risks to companies and government agencies. Traditional phishing attempts, recognized by poor formatting, are easily spotted, whereas newer scams feature well-crafted messages that can deceive even seasoned professionals. To combat these threats, resources like the BBC’s ‘Sift’ strategy and guides from the FTC and National Cybersecurity Alliance provide crucial tips to identify scams. Companies should consider utilizing specialized services for applicant verification to prevent falling victim to these sophisticated frauds.
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