Valve has updated its generative AI disclosure guidelines for developers publishing on Steam. Originally implemented to ensure transparency regarding the use of AI-generated content, the rules now provide greater clarity amid the growing popularity of AI tools like code helpers. Developers are still required to disclose any AI-generated content, which includes in-game assets such as images, textures, sound, and narrative elements, as well as marketing materials displayed on the Steam Store and Community page. The updates specifically clarify that efficiency gains from AI tools are not the primary focus of these disclosures. Additionally, Valve emphasizes the importance of addressing safety and copyright risks associated with live generative AI. Ultimately, developers remain responsible for all AI-generated content related to their games, ensuring that players have clear information about the AI elements included in their gaming experiences. This change enhances transparency and accountability in the burgeoning AI-driven gaming landscape.
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