Steam Enhances AI Disclosure Form: Developers Must Now Report In-Game and Visible AI, Exempting Background Tools

Valve has updated Steam’s AI disclosure form, clarifying what developers must disclose regarding AI usage on their store pages. The primary focus is on AI-generated content visible to players, rather than behind-the-scenes efficiency tools. Developers now must indicate if generative AI is used to create elements like artwork, sound, or marketing materials, with a public explanation featured in the “About This Game” section. Additionally, they must disclose if AI generates content dynamically during gameplay, which introduces extra responsibility for ensuring appropriateness. Developers are required to implement safeguards against inappropriate AI-generated content, with Steam providing tools for players to report issues. Failure to manage these risks could result in a game’s removal from the platform. This update is crucial for ensuring transparency and accountability in AI usage within the gaming industry, reflecting Valve’s commitment to maintaining a safe environment for players.

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