Straight Arrow News (SAN), launched in 2021 by billionaire Joe Ricketts, focuses on delivering unbiased news, experiencing remarkable growth following its recent app relaunch. By the end of June, the app recorded a staggering 1,170% increase in page views year-over-year, with active users surging by 700%. The redesign aims to cater to diverse content consumption preferences—reading, watching, or listening—fostering a daily habit among users, primarily aged 18 to 34.
Adopting a revenue model centered on programmatic advertising, SAN plans to introduce native advertising that aligns with its brand aesthetics. Future developments may include subscription packages and expanded revenue streams by 2026. SAN’s commitment to fact-based reporting positions it as a viable alternative to politically biased news sources, vital for building a loyal app user base. The platform aims to engage a busy, affluent audience eager for straightforward news without the fluff. This unique approach is paving the way for profound brand growth.
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