Online dating has become more accessible, yet many struggle to stand out among countless profiles. A recent study by Match.com and The Kinsey Institute reveals that 1 in 4 singles, especially nearly half of Gen Z, now use artificial intelligence (AI) to enhance their dating experience—a 333% increase over the past year. AI dating assistants, like Rizz and Keepler, provide personalized advice on crafting engaging messages and navigating complex social situations, such as ghosting. Rizz, which boasts about 10 million users, acts as a virtual “wingman,” while Keepler offers coaching to help users communicate better. Dating apps like Hinge and Grindr are also embracing AI features, raising questions about authenticity in online interactions. Experts caution against over-reliance on AI, emphasizing its role as a support tool rather than a substitute for genuine human connection. This evolving landscape highlights the complex intersection of technology and romance in modern dating.
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