The Rise of AI-Generated Content: Insights from Ahrefs
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% of them contained AI-generated content. This staggering number highlights the rapid integration of AI in content creation. Our findings include:
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Content Breakdown:
- 2.5%: Pure AI content
- 25.8%: Pure human content
- 71.7%: Mixed content (AI and human)
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AI Adoption in Marketing:
- 87% of content marketers reported using AI in their work.
- Blog posts are the most frequently created AI content type.
Despite impressive performance, no AI content detector is perfect. Our upcoming AI content detector—part of the Page Inspect tool in Site Explorer—addresses limitations and helps assess competitors’ AI content.
Join us in shaping the future of content with AI. Try our new detection tool for free and explore how integration can elevate your content strategy!
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