NBC’s Super Bowl LX on February 8, 2026, became the second most-watched Super Bowl in history, attracting approximately 124.9 million viewers, according to Nielsen. This high-profile matchup featured the Seattle Seahawks defeating the New England Patriots 29-13 and was broadcast across various platforms, including NBC, Telemundo, and Peacock. Notably, viewership peaked at 137.8 million during the second quarter. The game benefited from Nielsen’s new Big Data + Panel measurement methodology, incorporating out-of-home and digital viewing, including mobile and streaming platforms.
In comparison, last year’s Super Bowl, aired on Fox, drew 127.7 million viewers but was available for free on Tubi. Telemundo garnered an average of 3.3 million viewers, making it the most-watched Super Bowl in Spanish-language history.
Additionally, Super Bowl LX served as a promotional catalyst for NBC’s Primetime in Milan and marked Peacock’s highest streaming day. Overall, it illustrates the enduring power of the NFL and major sporting events in viewer engagement.
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