General Mills is facing scrutiny for its marketing practices related to the upcoming Super Mario Galaxy Movie, releasing April 1. Despite Nintendo and Illumination’s aversion to generative AI in animation, General Mills has posted questionable images on its dedicated website for movie-themed snacks. These images, shared by caroliner_draws, contain glaring signs of AI involvement, including nonsensical designs on a movie poster and garbled text on a coffee table. Moreover, Mario hats appear unnaturally rendered, and the Google Gemini logo was found in one image. While General Mills isn’t involved in the film’s production, its promotional activities are raising concerns among fans. Nintendo’s President, Shuntaro Furukawa, emphasizes that generative AI cannot replicate the artistry of human creators, a sentiment echoed by Illumination’s CEO, Chris Meledandri. As debates on AI in marketing continue, fans look to Nintendo and Illumination for a formal response.
Super Mario Galaxy Movie Promo Site May Incorporate Generative AI, Amid Nintendo’s Stance Against Such Tools
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