India’s retail sector is undergoing significant digital transformation, blending traditional shopping habits with new technologies. The Retail Rewired Report India 2025 reveals that 96% of consumers have made online purchases, showcasing the integration of digital tools in daily life. A striking 87% of shoppers find AI tools expedite their shopping experiences, with 60% comfortable using technology for everyday tasks. E-commerce apps are pivotal, especially for searching and navigating products, with 43% of consumers valuing them highly. Notably, 60% leverage these technologies in-store for price checks and product searches. While AI influences purchasing decisions—with many relying on it for recommendations—security and data privacy remain top concerns for consumers. Incentives like free delivery and cashback are key drivers for digital adoption. The report emphasizes the need for retailers to deliver seamless digital experiences while maintaining trust and traditional payment options to meet consumer preferences.
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