Survey Reveals AI’s Growing Influence Among Young Savings Plan Members, with Email as the Top Communication Choice

In a recent webinar, Jimmy Carbonneau of AGA Benefit Solutions emphasized the effective use of email for pension communications, highlighting the importance of consistency and relevance. Survey results showed that younger members (aged 18 to 34) increasingly prefer social media for communication, with 14% indicating its effectiveness. Angela Rawal from Export Development Canada noted the shift toward brief, timely communications to meet member demands. The survey revealed that 19% of participants fully trust information from AI chatbots, with a notable gender and age divide; men (26%) trust AI more than women (13%). Many still prefer human interaction for financial decisions, particularly older demographics and women. Although satisfaction with AI tools in investment scenarios is high (86%), there’s a cautionary reliance on AI for major advice. Employers must ensure up-to-date communications, as outdated AI references can mislead employees regarding pension plans. Overall, the findings stress the importance of adaptive communication strategies.

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