Sync NI – Opinion: The Mirage of Progress: Why Relying Solely on AI Tools Can’t Ensure Your Future

Suzanne Hill, founder of AI for SMEs, highlights the urgent need for businesses to adopt a strategic approach to AI for competitive advantage. As AI reshapes industries, companies have a crucial 18-24 month window to implement these technologies effectively. Hill contrasts two construction firms: QuickBuild, which adopts a tech-driven but disjointed method, leading to sporadic usage and inefficiency due to lack of strategy and training. In contrast, FutureBuild approaches AI through a strategy-first lens, aligning AI initiatives with business objectives and investing in comprehensive training for staff on ethical and compliance implications. This forward-thinking mindset fosters innovation, enabling FutureBuild to explore new business models and enhance operational efficiency. The key takeaway is clear: companies must choose between a tech-first or strategy-first approach to avoid falling behind as AI tools become ubiquitous. Emphasizing organisational transformation, Hill advocates for developing internal capabilities and leading with purpose to secure lasting competitive advantage.

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