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Ad tech
AI
YouTube Elevates User Experience with Innovative AI-Driven Search and Conversational Features
YouTube has launched two significant AI-driven updates aimed at transforming content discovery and user interaction. The first update introduces an AI-powered search results carousel,...
AI
Reddit’s Innovative AI Tools Transform Genuine Conversations into Advertising Gold
Reddit has unveiled 'Reddit community intelligence' at the Cannes Lions International Festival of Creativity, marking a significant step in community-driven marketing. This initiative utilizes...
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...
AI
OpenAI Opposes Court Order Requiring Indefinite Data Retention in NYT Lawsuit
OpenAI is contesting a court order that mandates the indefinite retention of ChatGPT user data, asserting that it conflicts with the company's privacy commitments....